Tried and true brands sometimes remind us of grandparents or older aunts and those exquisite powders and creams they stored on their vanities. The companies that produce the most treasured items survive because they continuously refine their products and expand their knowledge base. This is Estee Lauder, and the Double Wear Stay-in-Place Concealer SPF 10. Luxury can now conceal your dark under eye circles.

If you don’t look too closely at the applicator you might think it is a lip gloss. The tapered wand isn’t something you usually see with concealer but it enables pin point placement, which is crucial if you want a concealer to do its job. It is extremely moist, allowing easy blending either under, or over, your foundation. Double Wear Stay-in-Place Concealer SPF 10 also comes in six shades where most concealers have only three, if you are lucky. This ensures an almost perfect match, regardless of the season and how much tanning you have experienced.

Estee Lauder has been part of the upscale cosmetics and skin care market for years and, in its drive to stay competitive, has acquired MAC, the cosmetics company. There has been controversy among the freelance make up artists who helped build MAC’s reputation. I am sure this is an effort to appeal to the younger cosmetics and skin care consumer, so watch for specials and new innovations that address the market’s concerns.

One of the moves toward appealing to a more diverse market is found on the primary Estee Lauder site. Free samples of some of the newest Estee Lauder products are available with purchase. Take advantage of the ability to choose and add Double Wear Stay-in-Place Concealer SPF 10 to conceal your dark under eye circles. Double Wear Stay-in-Place Concealer SPF 10 works well with Double Wear Stay-in-Place Makeup SPF 10 .